Which type advertisement you yes: The flag? The skyscraper? The rectangle, or the square? What color are frame and background used?
Hundreds and thousands of kinds of schemes can for you to choose. A lot of people let Google make the decision for them, the appearance that the result is usually Adsense systematic acquiescence is set up. What a great fault they have made! My experience tells me, this kind of method is tantamount to throwing the money in one's hands into the river.
I once nearly wasted the time in whole year too, had only earned 1/10 of the incomes which I should get, only because I do not bother to adjust color and position of the advertisement.
Show Adsense advertisement on the webpage, there can be countless kinds of modes of combination in their form, color, position. You can test every kind of possible association by taking several hours every day. But, who could do such a stupid thing?
Let me tell you several most basic principles, these principles once let my click rate increase doubled and re-doubled.
2 does not let your advertisement look like the advertisement
People do not visit your websites in order to see the advertisement, what they want is the content.
If your advertisement uses very dazzling color, very thick frame or striking picture, then the visitor is very apt to recognize this is an advertisement, the result is to turn a blind eye to them.
If your advertisement lies in the top or bottom of the webpage, or in other corners, that waited for them will be the destiny ignored too. So, you see, let the advertisement seem to be a part of the text of webpage, will be paid attention to, will be clicked too.
Today, people have been accustomed to turn a blind eye to things like the flag, they hate pop-ups, tired of advertising, free of charge for all the things like maintain the attitude of skepticism.
So, how to win their trust? Is very simple - do not let them think that it is advertising.
The following tips can greatly improve your click-through rate.
3 Replaces the picture advertisement with the writing advertisement
The writing advertisement's superiority are much more than the picture advertisement.
A. uses the appropriate advertisement form, the writing advertisement may very good and the website content combines to form a body. But the picture advertisement will not have externally that many choices, you can only change its size and the position.
B. you may lay aside many writing advertisements in a flag advertisement space, the people like having more choices.
C. several outward appearance coordinated writing advertisement will put in the same place will not appear at sixes and sevens, but the flag advertisement will not have that easily to achieve.
D. People dislike the flag advertisement, see and does not see them. A lot of tests verify too viewers pay close attention to the characters advertisement with relevant content websites even more.
Want more different advertising forms and appearances, there are no materials better than Google official guide.
4. The best advertising size
You will already use the advertisement of the characters now, and make it not look like the advertisement. And then it needs a particular size. How is large size better?
The answer is the 336*280 big rectangle!。
Why? The reason is very simple, because it can bring the highest click rate. My research indicated that this kind of size's advertisement seems the extraordinary image is a homepage main text part. I have performed the experiment to all Adsense advertisement size, its effect is best. Other people have also told me the same conclusion. So long as I knew that this was enough!
The next choice is the 300*250 medium rectangle. Two this kind of size's advertisements put abreast in row on the same place effect are good, moreover is appropriate to the majority homepages.
I also recommend you to use" the extra wide skyscraper", certainly, so long as is the writing, and places right flank it the homepage to cling the edge position. Why in fourth chapter of I will tell you to unify these three.
Whether you had thought this question, the nearly all PC machine users are the right hand take the mouse (, even if looks like I such left handed person is also with right hand). The demonstration reduces between your right hand and screen's distance in the right flank edge's advertisement in" the psychology". I believed that this kind" intimate" the relations can cause the browsing feeling to be more comfortable, thus is also easier to click on the link.
Is far away from 468*60 the advertisement!
After many people register Adsense the first matter is makes 468*60 the advertisement.
Be completely mistaken!
I have a theory to be able to explain that they such will do why, the similar truth may also explain why the 468*60 advertisement will be the click rate is worst.
The majority of website manager has such a thought einstellung: They thought that their advertisement should better be able to maintain consistent with the traditional network advertisement. What appearance should that be? Right, is 468*60 this appearance. We have been too familiar to it, too has liked, therefore ......Result ......Is neglected.
Therefore its click rate is like this low, even if where certain has the picture to make the decoration also very to arrive.
I also recommend you to use" the extra wide skyscraper", certainly, so long as is the writing, and places right flank it the homepage to cling the edge position. Why in fourth chapter of I will tell you to unify these three.
Whether you had thought this question, the nearly all PC machine users are the right hand take the mouse (, even if looks like I such left handed person is also with right hand). The demonstration reduces between your right hand and screen's distance in the right flank edge's advertisement in" the psychology". I believed that this kind" intimate" the relations can cause the browsing feeling to be more comfortable, thus is also easier to click on the link.
Is far away from 468*60 the advertisement!
After many people register Adsense the first matter is makes 468*60 the advertisement.
Be completely mistaken!
I have a theory to be able to explain that they such will do why, the similar truth may also explain why the 468*60 advertisement will be the click rate is worst.
The majority of website manager has such a thought einstellung: They thought that their advertisement should better be able to maintain consistent with the traditional network advertisement. What appearance should that be? Right, is 468*60 this appearance. We have been too familiar to it, too has liked, therefore ......Result ......Is neglected.
Therefore its click rate is like this low, even if where certain has the picture to make the decoration also very to arrive.
the 468*60 advertisement in yelled as if to the people: " hey, I am the advertisement! Do not select me! In fact, you should leave me far to be better!"
I very little discovered that this kind of advertisement the effect has is good, therefore suggested that do not use it, also suggested that you the browsing do not go to notice it.
Posts
No comments:
Post a Comment